The founder and shareholders of medida, a wholesaler of emergency response equipment, first aid supplies and medical consumables, were planning to sell the company to ensure a smooth succession. They were looking for a suitable investor who would be able to realise the company's full potential and increase its growth and profitability.
As part of the sales process, the macx. team researched more than 400 potential strategic and financial investors across Europe and contacted them in an intensive qualification phase to find the most suitable partner for medida. The aim was to generate a selection of offers for the seller as part of such a bidding process. Of the eight bidders, MediCARE Biomedizintechik was ultimately awarded the contract. This acquisition enabled the specialist medical retailer to expand its own customer base and realise synergies, e.g. in purchasing.
